GoHighLevel: All-in-One CRM & Marketing Platform
Combine CRM, automation, campaigns, funnels, and SMS marketing on the GoHighLevel platform for agencies and teams.
Combine CRM, automation, campaigns, funnels, and SMS marketing on the GoHighLevel platform for agencies and teams.
Combine CRM, automation, campaigns, funnels, and SMS marketing on the GoHighLevel platform for agencies and teams.
GoHighLevel (often branded HighLevel) is an all-in-one sales and marketing automation platform built specifically for agencies, freelance marketers, and SMBs. It unifies CRM, email/SMS marketing, funnel builders, appointment scheduling, and analytics in a single interface – designed to replace multiple point solutions and reduce software overhead.
CRM & Client Management
GoHighLevel includes a robust CRM with lead tracking, pipelines, contact segmentation, notes, and task management. It supports unified client storage across funnels, campaigns, calendars, and messaging.
Marketing Automation
Users can build automated workflows with triggers based on user interactions – send SMS and email sequences, trigger internal notifications, apply tags, or launch campaigns based on lead actions.
Sales Funnels & Landing Pages
The platform offers drag‑and‑drop funnel and landing page builders with conversion-focused templates and A/B split testing. A unified dashboard connects campaigns, landing pages, forms, and CRM for easy management.
SMS & Email Campaign Tools
HighLevel supports multi-channel outreach through SMS and email. Plans include usage tiers where small agencies send bulk messages with integrated compliance tracking and contact segmentation features.
White‑Label Agency Portal
The Agency Pro plan allows users to offer a fully branded interface to clients, including resold CRM access, sub-accounts, invoices, knowledge bases, and custom domains—all centralized under your agency’s identity.
Comprehensive Integrations
GoHighLevel integrates with appointment scheduling, reviews, payment processing, third-party tools, Zapier, and API access – creating a unified hub for client operations and automation.
Agency Starter Plan – $97/month
Includes one account with basic CRM, email/SMS marketing, funnels, and automation. Ideal for testing the platform or for solopreneurs.
Agency Unlimited Plan – $297/month
Unlocks unlimited sub-accounts, expanded email/SMS credits, and allows servicing multiple clients under one subscription.
Agency Pro Plan – $497/month
Enables white-label access, branded client portals, ownership controls, and custom resellable pricing for clients.
User feedback notes that while GoHighLevel is comprehensive, its pricing is higher compared with more basic CRM tools. However, its deep feature set is aimed at replacing multiple subscriptions.
User reviews consistently praise GoHighLevel’s extensive feature set and helpful support:
Strengths
Limitations in Free/Basic Use
GoHighLevel stands out as a purpose-built marketing platform for agencies and consultants. Although its pricing is higher than standalone tools, it delivers exceptional value by consolidating sales funnels, automations, CRM, messaging, and client portals into one package. If you’re seeking a powerful, centralized platform to serve clients end-to-end, GoHighLevel offers both sophistication and scalability in one automated environment.
Explore its capabilities with a trial or plan review to determine fit for your business model.
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This is a growing collection of tools I use, test, and genuinely recommend through JKP.Agency. Some links may be affiliate links - which means if you choose to explore or purchase through them, you’re supporting the time I put into curating and maintaining this list (at no extra cost to you). Your support also helps me continue the work of our nonprofit, the Power of Listening Foundation, which is not affiliated with these tools but deeply aligned with the spirit of care, presence, and contribution. I invite you to explore, discover, and share what serves you best.
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